Arrr, Bing AI be losin' t' fierce Google search battle, but Microsoft may be not givin' a squid's worth o' care!
2023-11-13
Arrr, me hearties! Be it true that thar be a newfangled way o' reckonin' 'bout Bing AI at Microsoft. Methinks ye be needin' to set yer sights on a fresh perspective, or else ye be walkin' the plank, ye scurvy dogs!
Microsoft's hopes of attracting more users to the Bing search site through the launch of Bing AI have been dashed, according to recent stats. The share of the search engine market in the US held by Bing has dropped from 7.4% to 6.9%, while Google's share has increased from 86.7% to 88%. This suggests that Microsoft's AI chatbot has made no difference to Bing's search traffic. However, there is some good news for Microsoft as Edge, its browser, has seen a 1% increase in market share, although it remains at 5.5%, still far behind Google's Chrome.This is not the first time that Bing AI has failed to drive significant traffic to Microsoft's search engine. Despite this, Microsoft may not be overly concerned, as the focus has shifted from boosting Bing.com to the broader importance of artificial intelligence itself. Bing search considerations have taken a back seat to persuading users to adopt Windows 11 to access the Copilot AI. In fact, Microsoft may even be bringing Copilot to Windows 10, indicating a shift in priorities. Microsoft seems more interested in getting all Windows 10 users to use its AI technology, rather than encouraging upgrades to Windows 11. The end goal appears to be advancing AI tech across web properties and the desktop OS ecosystem, making Bing or Copilot the everyday helper for users.
Overall, AI has become a major focus for Microsoft, and the company may be betting that if its AI systems gain enough popularity, users will eventually gravitate towards other Microsoft products. This strategy reflects the broader trend of AI becoming increasingly important and influential across various industries.