Arr, ye scurvy Apple be warnin' the landlubber developers to steer clear o' mentionin' "virtual reality" fer Vision Pro!
2024-01-09
Avast, me hearties! Verily, Apple be settin' sail on a new voyage with the Vision Pro. Come next month, they be aimin' to cut loose from the labels o' AR/VR. Arrr, a pirate's delight, indeed!
The Vision Pro, Apple's newest innovation, is set to go on sale next month. Apple has requested that app developers for visionOS, the operating system that runs on the headset, do not refer to visionOS apps as "AR" or "VR". The device combines digital content and the user's physical surroundings and is equipped with Apple graphics specs and visionOS, which is branded as the "world's first spatial computing system". Despite its similarities to existing VR and AR headsets, Apple wants to ensure that it is not mistaken for one. The guidelines for app developers specify that visionOS apps should be referred to as "spatial computing apps" rather than VR, XR, or MR apps. Apple also insists that developers use the "visionOS" branding and refer to the device as "Apple Vision Pro". This move allows Apple to differentiate itself from other AR/VR devices and is a shift from their previous marketing terminology. Apple's competitors, such as Meta, have attempted to dominate the spatial computing space, and Apple is charting its own course with this new device. Apple's VP of global marketing has dismissed the term "metaverse" and Apple is making bold moves into existing markets to establish new industry standards. The Vision Pro is an exciting development in the field of spatial computing, regardless of how it is labeled.