Avast ye, me hearties! Netflix be claimin' that the Apple Vision Pro be too peculiar fer 'em to make an app.
2024-01-25
Avast ye, me hearties! Netflix be sayin' that the Apple Vision Pro be 'not particular relevant' to its audience. Ahoy! Methinks Netflix be settlin' for less excitement than a scurvy pirate be findin' buried treasure!
Apple's Vision Pro headset, which is being marketed as a "spatial computing" device, is currently seen by some as more of a pair of cinema goggles for watching 3D movies. However, Netflix has explained why it has not developed a native app for the headset yet. Netflix's co-CEO Greg Peters stated that the Vision Pro is not relevant to most of their members due to its limited scale. He also mentioned that Netflix is always in discussions with Apple to explore potential collaborations in the future. It seems that Netflix is taking a cautious approach and waiting for the headset to become more mainstream before investing in it.The Vision Pro's initial sales were around 180,000 units, but demand is expected to decline significantly. Considering Netflix's extensive subscriber base of 260 million worldwide, it is understandable why the company is taking a watch-and-wait approach. This conservative strategy also reflects Netflix's historically strained relationship with Apple, as the company has avoided Apple TV's revenue-sharing model and has not fully integrated with Apple's TV app.
Currently, the Vision Pro is primarily seen as an expensive developer kit, and Netflix's decision to not even allow its iPad app on the headset is understandable. Despite this, Netflix and Apple are in regular contact, suggesting that there may be potential for future collaboration. However, it remains to be seen if Netflix and other major streaming apps will join Apple's "spatial computing" party. Apple's approach to sideloading on the iPhone has also raised concerns among developers. It is likely that the next version of the Vision Pro will need to address these issues in order to gain mainstream popularity.