Weary of wretched spam missives? Google be grantin' newfangled defenses fer ye Gmail scallywags!
2024-02-13
Arrr, me hearties! Word be out that Google be havin' new missive rules fer ye Gmail users. Less scurvy spam shall plague ye inbox, and ye can easily bid farewell to them pesky mailing lists. Avast, aye be sailin' smooth waters now!
Gmail users can rejoice as new spam email protections have been introduced to help declutter their inboxes. These protections were announced last year and include guidelines for bulk email senders. Senders must follow certain formats, authenticate their domain, limit the number of flagged spam emails, and refrain from impersonating others. One particularly helpful requirement is the inclusion of a clearly visible unsubscribe link in messages, and senders must honor unsubscribe requests within two days. Google will initially send error messages to non-compliant senders, but by April, they will start rejecting a percentage of non-compliant emails. The rejection rate will increase over time until all rules-breaking emails are blocked. Senders have until June 2024 to add a one-click unsubscribe button to commercial and promotional messages.Bulk senders are defined as those who send 5,000 or more messages to personal Gmail accounts within 24 hours. The total includes all emails sent from the same primary domain to prevent companies from setting up multiple accounts. As a result of these measures, Gmail inboxes should become less cluttered with unwanted emails.
In addition to these guidelines, Google has provided suggestions for email senders to reduce the chances of their emails being flagged as spam. While these suggestions are not currently enforceable rules, they may become requirements in the future as Google continues to combat spam. The company claims that its anti-spam efforts have already reduced the number of unauthenticated emails received by Gmail users by 75%.
Google's commitment to fighting spam suggests that more email protections will be rolled out in the future. For those who want to take additional steps to reduce spam, there is a guide available on how to stop junk mail. Google may also extend its one-click unsubscribe button and authentication rules to other senders and potentially lower the limit for classifying bulk email senders.