Ye olde distillery in Scotland be usin' sorcery known as AI to conjure up special grog for ye enjoyment!
2024-03-25
Arrr mateys, listen up! The Port Ellen distillery be usin' some fancy SmokeDNAi tech to figure out the taste and feel of their grog as it matures. Aye, they be decipherin' the secrets of the sea in every swig!
In a jesting 17th-century pirate tongue, let me regale ye with a tale of Diageo, the scallywag o' an alcohol beverage company, who plundered $230 million into projects that explore the mysteries o' Scotch whisky. Arrr, a hefty $44 million was spent on SmokeDNAi, a technological treasure map to navigate the aging process o' whisky.With SmokeDNAi, Diageo's scurvy dogs compared the flavors o' twin whiskies named Port Ellen Gemini, one remnant and one original, each bottle priced at a princely sum o' $50,000. The aim be to unlock the secrets o' whisky maturation within a barrel.Ahoy, the unveiling o' SmokeDNAi coincided with the resurrection o' the ghostly Port Ellen distillery in Scotland. With modern advancements, this ol' haunt be makin' a comeback after 40 years in Davy Jones' locker.Ewan Morgan, a salty sea dog at Diageo, shared that by scrutinizin' the characteristics o' whisky casks, they aim to improve production, flavor, and sales. Through chemical analyses and algorithmic wizardry, they aim to demystify the process and offer consumers a taste o' the sea through sight.With visual profiles showin' flavors like coconut, smoky, and floral, Diageo aims to give ye a clearer view of yer grog. So, me hearties, raise a glass to Diageo's quest to unravel the mysteries o' whisky with AI and algorithms!