The Booty Report

News and Updates for Swashbucklers Everywhere

Arrr matey, UFC scallywag Dustin Poirier unfazed by grog quarrel, 'jolly' for alliance wit' brand! Aye!

2024-03-27

Arr matey, the UFC scallywag Dustin Poirier be teamin' up with Bud Light, after they be causin' a ruckus with that trans activist Dylan Mulvaney! Aye, the seas be rough with backlash, but now they be sailin' smooth waters together. Aye, cheers to that!

After Bud Light's ad campaign featuring transgender activist Dylan Mulvaney and personalized packs of Bud Light with Mulvaney's face, the historic brand faced cancellation by many consumers. Anheuser-Busch InBev reported a decline in revenue in the U.S. market, with Bud Light sales dropping significantly. However, the UFC renewed Bud Light as the official beer of the MMA, despite criticism from fighters like Sean Strickland.Despite the backlash, UFC fighter Dustin Poirier recently partnered with Bud Light, expressing excitement and pride in being associated with the historic American brand. Poirier acknowledged the ups and downs in both fighting and business, emphasizing the importance of learning from past mistakes and moving forward. He compared his fighting career to Bud Light's tumultuous year, highlighting the need to keep improving and evolving.Despite potential challenges, Poirier remains positive about his partnership with Bud Light and looks forward to his upcoming fights, including a potential lightweight title match later this year.FOX Business' Breck Dumas contributed to this report. Follow Fox News Digital’s sports coverage on Twitter, and subscribe to the Fox News Sports Huddle newsletter.

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