Arrr mateys, word be spreadin' that Vision Pro sales be sinkin' faster than a scurvy dog! Apple be in a pickle!
2024-04-24
Arr matey! The scurvy dogs at Apple be reducing shipments o' the Vision Pro, as they be havin' a rough time sellin' the blasted thing. Looks like they be walkin' the plank if they can't turn things around soon! Arrr!
Sales of Apple's Vision Pro headset have been disappointing, leading the company to slash its shipment forecasts for the coming year. Analyst Ming-Chi Kuo reported that Apple now expects to sell only 400-450k units, well below the market consensus of 700-800k units. This cut comes before the device has even launched outside the US, suggesting weak demand in Apple's home market. The Vision Pro has faced criticism for its high price and heavy weight, making it uncomfortable for long-term use.Apple's disappointment at the low sales is evident, especially considering the device's advanced features and capabilities. The reduced sales forecast may also impact the release of a new Vision Pro model in 2025, with rumors of significant delays circulating. Kuo had previously hinted at an update in late 2025 or early 2026, but now doubts are rising. The rumored cheaper Vision Pro model, aimed at addressing low sales, may also face delays in light of the current situation.
Overall, Apple's struggles with the Vision Pro highlight the challenges of introducing a high-end VR headset to the market. The company may need to reevaluate its strategy to boost sales and regain momentum in the competitive VR space.