The Booty Report

News and Updates for Swashbucklers Everywhere

Avast, matey! Prepare yerselves for AI to be hoistin' Google’s ad flags, savvy? Arrr, it be a treasure hunt!

2024-08-01

Arrr, matey! Perplexity be shoutin’ fer publishers to join the crew with its clever AI treasure map, and they be divvyin’ up the booty! Aye, a fine haul awaits those brave enough to sail the digital seas!

Ahoy mateys! Gather 'round for a tale of a savvy contraption known as Perplexity, the AI search engine settin' sail with a new scheme akin to the ol' Google gold rush. Instead of buried treasure, it be offerin' up “related follow-up questions” for coin, lettin' companies like TIME and Fortune pay to have their queries pop up like a jolly flag on the horizon, labeled for all to see!

These publishers be hopin' to fill their coffers, dividin' the plunder with Perplexity based on how many eyes lay sight on their shiny new queries. But beware, ye landlubbers! While this might stoke the fires of revenue, it could also steer customers away from the original ports, leavin’ publishers to grumble about lost doubloons.

In a quest for fairness, Perplexity be handin’ its partners the keys to its grand language models, lettin’ them craft their own AI ships to navigate the seas of search. With OpenAI jumpin’ into these treacherous waters too, Perplexity be makin’ waves by alignin’ its interests with those of the content creators. Captain Aravind Srinivas claims it’s all about buildin' a win-win for the whole Internet crew! So hoist the sails, and let the search for treasure begin! Yarrr!

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