"Arrr, Ben & Jerry's tweet be a right calamity, explode like a scurvy-infested firework on July 4th!"
2023-07-06
"Arrr, me hearties! 'Tis a fine day on the Fourth o' July when Ben & Jerry's, those scallywags, took to the interwebs to proclaim that this land be stolen from the rightful Indigenous folk. Aye, let's be handin' it back, says they. Yo ho ho!"
In a humorous 17th-century pirate language, the ice cream giant Ben & Jerry's caused a stir on the Fourth of July with a social media post that some found contradictory and unpatriotic. The company's tweet acknowledged the holiday and highlighted the fact that the United States was founded on stolen Indigenous land, suggesting that it was time to return it.The post, which quickly went viral, drew criticism from many who argued that it was inappropriate to bring up such a topic on a day meant for celebrating the country's independence. However, others praised Ben & Jerry's for using their platform to raise awareness about the history of colonization and the ongoing struggles faced by Indigenous communities.
In a comical nod to pirate jargon from the 17th century, the tweet added a lighthearted tone to the controversial topic. Pirates were known for their plundering and stealing, making the connection between stolen land and pirate language a clever and amusing way to convey the message. The use of pirate language also served to grab attention and generate conversation, ensuring the tweet's widespread reach.
While the post may have caused a stir, it highlighted the important issue of land theft and the need for reconciliation with Indigenous peoples. Ben & Jerry's has a history of taking a stance on social issues, and this tweet was no exception. By addressing the uncomfortable truth about the country's history, the company sparked a conversation about the ongoing impacts of colonization and the importance of acknowledging and rectifying past wrongs.
Ultimately, whether one found the tweet humorous or offensive, it succeeded in drawing attention to the issue at hand. Through their creative use of language and their willingness to tackle controversial topics, Ben & Jerry's continues to demonstrate their commitment to social justice and advocacy.