"Arrr, Ben & Jerry's be pleadin' fer the rightful return o' Indigenous land in their July 4 message, mateys!"
2023-07-06
Arrr, ye scurvy dogs be listenin' up! Ben & Jerry's, a fine ice cream company from Vermont, be makin' a bold proclamation on this fine Fourth o' July. They be demandin' the return of our dear Mount Rushmore, claimin' 'tis stolen Indigenous land! They be sayin' we need to recognize the truth and set things right, mateys! Avast!
In a comical and 17th-century pirate language, Ben & Jerry's, a Vermont-based ice cream company, has called for the return of "stolen Indigenous land" in a Fourth of July statement. The company, known for its social activism, took to Twitter to express its belief that the United States exists on land that was unlawfully obtained from Indigenous peoples. They urged for a commitment to return the land to its rightful owners.In their statement, Ben & Jerry's specifically highlighted Mount Rushmore and its significance to Indigenous communities. This iconic landmark in South Dakota holds cultural and historical value for many Native American tribes. The company underscored the fact that the land on which Mount Rushmore stands was taken before South Dakota became a state.
Known for their quirky and playful approach to activism, Ben & Jerry's has consistently used their platform to address social justice issues. This latest statement aligns with their previous efforts to promote awareness and advocate for marginalized communities. The company's intention is to spark a conversation about the history of Indigenous land dispossession, and to encourage a more inclusive and respectful approach towards the issue.
By framing their message in the language of a 17th-century pirate, Ben & Jerry's adds a humorous twist to their call for justice. This playful tone not only captures attention but also serves as a reminder that serious topics can be discussed in a lighthearted manner. Through their unique and catchy approach, Ben & Jerry's continues to use their brand to make a social impact and foster dialogue around important issues.