The Booty Report

Avast! Nvidia be slashin' the cost o' RTX 4060 Ti 16GB to outshine AMD's RX 7700 XT GPU debut! Arrr!

2023-09-01

Avast, me hearties! 'Tis a jolly good sight to behold when the RTX 4060 Ti 16GB be marked down by a goodly 10%! Aye, whilst one could argue it should have been pegged at this price from the onset, we'll gladly take this booty and sail forward with a smile!

Nvidia has lowered the recommended price of its higher-tier RTX 4060 Ti, which comes with 16GB of VRAM. The original price of $499 has been reduced to $449, closing the gap with the 8GB version priced at $399. This price cut is expected to be seen in other regions as well. Nvidia stated that the RTX 4060 Ti 16GB is now available at $449, although it has been on sale for slightly less, with the PNY version dropping to $431 on Amazon.com before selling out.
This price reduction is seen as a tactic by Nvidia to counter the launch of AMD's new RDNA 3 mid-range graphics cards. AMD recently unveiled the RX 7800 XT and 7700 XT, which were compared to Nvidia's GPU in terms of performance. While AMD claimed a lead of 15% to 30% in various games, Nvidia countered by lowering the price of the RTX 4060 Ti 16GB to match the 7700 XT. This move makes Nvidia more competitive in the mid-range market, especially considering that the 7700 XT is expected to have a higher price for custom models.
This price adjustment is good news for consumers, especially those who prioritize future-proofing with 16GB of VRAM. However, some feel that Nvidia should have initially priced the RTX 4060 Ti 16GB at this level, and the timing of the price drop suggests that Nvidia may have been forced to do so to stay competitive with AMD. Overall, this development benefits consumers and adds more competition to the mid-range graphics card market.
This article was originally published on TechRadar.

Read the Original Article