Arrr! Seasoned YouTube crew reckon Shorts be bringin' destruction upon our beloved waters - savvy mateys, they may be true!
2023-09-05
Arrr, mateys! Might these YouTube shorts spell the doom of the video platform? Aye, methinks it be a treacherous wave comin' to sink the ship o' long-form content. Brace yerselves, ye scallywags, for a storm looms on the horizon!
In a humorous tone, this article discusses how YouTube's own TikTok competitor, Shorts, may be holding the platform hostage. Staffers are worried that the short-form content provided by Shorts may cannibalize YouTube's long-term videos, which have been the main driver of views for almost two decades. YouTube's ad revenue has seen a downward slide year over year for three consecutive quarters, despite recent improvements. To counter the rise of TikTok a few years ago, YouTube introduced Shorts.The company is still trying to figure out how to make Shorts more profitable. As shorter clips steadily take over our feeds, content creators are uploading fewer longer videos, resulting in fewer opportunities for YouTube to place ads. Some creators are even using shortened versions of their longer videos as Shorts content. This dilemma leaves YouTube in a tricky situation as it cannot abandon Shorts due to its popularity, but it also needs to find a way to make it financially viable.
Possible solutions could include incentivizing Shorts creators by offering ad spaces and sponsorships, similar to TikTok. This could involve ads popping up every few minutes of scrolling. However, it remains uncertain which direction YouTube will take to navigate this sticky situation as a balance needs to be struck between long and short-form content.
The article concludes by mentioning other related articles that might be of interest to readers.