Arrr, Google be plannin' to rescue us from the treacherous AI deepfakes durin' the US presidential race, matey!
2023-09-14
Arrr, me hearties! Listen up, ye scurvy landlubbers! Google be settin' a new course, mandatin' disclosure of scurvy AI-generated content in political ads. 'Tis to help us battle the mighty misinformation! Avast ye fake news, ye be no match fer Google's keen eye!
Google has announced a new policy requiring political ads that use artificial intelligence (AI) to clearly disclose when imagery or audio has been synthetically manipulated. The policy, which will come into effect in mid-November, aims to address the widespread use of AI-generated and falsified media clips in political campaigns.Experts and advocates have been calling for regulation and increased public awareness about AI-generated election misinformation. Google's policy will also be implemented for campaign ads in the European Union, India, South Africa, and other regions with a verification process.
The Federal Election Commission is also looking into regulating AI-generated ads, including 'deepfakes', to combat misinformation. Democratic senator Amy Klobuchar supports legislation that would require similar requirements to Google's policy, stating that voluntary commitments are not enough.
While Google is the first platform to implement such a policy, other social media platforms may have to follow suit if their existing policies are deemed insufficient. Meta, the parent company of Instagram and Facebook, has a general policy against faked or manipulated audio and imagery, while TikTok bans political ads altogether.
The use of AI for political gains is currently unregulated, making Google's proactive efforts significant. However, there are exceptions to the new policy, allowing AI tools for media editing and quality improvement purposes. Overall, the policy is a step towards addressing the potential dangers of AI-generated political ads while still allowing legitimate use of AI in campaigns.