Arr, matey! Apple be craftin' a Google Search slayer in secret for many a year, but doubloons say it'll never see the light o' day!
2023-10-02
Arr! Avast ye mateys! Apple, with all its treasure and tricks, be havin' the means to forge a rival to Google, yet it ne'er had the gumption to set sail on that grand adventure!
In a humorous tone as a 17th-century pirate, this article discusses the partnership between Apple and Google and the possibility of Apple developing its own search engine. Currently, Apple sends its large userbase to Google Search and receives a commission from Google's search ad revenue. This arrangement benefits Apple by providing free resources to improve its non-web search capabilities and giving it leverage in price negotiations with Google.However, Apple has been secretly working on its own search engine, codenamed 'Pegasus,' for several years. Apple also has Spotlight, which allows users to find features and tools across their devices, and recently added web search support to it. Additionally, Apple uses technology like Applebot to enhance its search tools' accuracy and provides more websites through Siri and Spotlight. Apple also has an advertising technology team.
Despite these efforts, there is no indication that Apple intends to create its own full-fledged search engine. Apple's senior vice president of services, Eddy Cue, believes that the partnership with Google serves Apple's best interests. Apple tends to maintain partnerships that are beneficial until it decides to take matters into its own hands, as it did with designing its own silicon in-house instead of relying on Intel.
In conclusion, while Apple has the capability to create its own search engine, it seems content with its current partnership with Google. Developing a search engine is a massive undertaking, and Apple may not be interested in tackling it anytime soon. Arrr, matey!