Avast, me hearties! 'Tis time to declare the matey for the job – Morning Glory be seekin' a veep!
2024-01-23
Arrr, the Republican scallywag seekin' to be the Cap'n o' these United States must speedily announce their matey for the vice position, as per the wise words o' radio host Hugh Hewitt. 'Tis crucial for gatherin' doubloons and makin' ready for the battle in November!
No matter the outcome of the New Hampshire primary, the Republican nominee, whether it be former President Trump or former U.N. Ambassador Nikki Haley, has a strong incentive to choose a running mate soon. This is because naming a running mate early allows them to hit the fundraising circuit and collect hard dollar contributions. Hard money refers to direct contributions to a specific candidate, while soft money refers to contributions to political action committees supporting the GOP ticket. Candidates have control over hard money, but not over the soft money raised by Super PACs.Hard money is limited in the amount that can be given, while soft money does not have the same guarantee on advertising rates. To obtain hard dollars, candidates must make a "hard ask" by meeting and greeting potential donors. Therefore, it is crucial for the GOP vice presidential nominee to be vetted and named early in the election cycle.
Once a running mate is chosen, they embark on a series of donor events, with the goal of turning loose allies into $3,300 donors. The more events they attend, the more money can be banked for the fall campaign. Additionally, the running mate provides a contrast to Vice President Kamala Harris and can contribute to filling the war chest and dominating the airwaves.
Former President Trump or Ambassador Haley would benefit from a running mate who can dedicate themselves to fundraising, hosting multiple events per day, and making media appearances. While people vote for or against the presidential candidate, they are often drawn to events featuring the potential vice president.
Ultimately, choosing a running mate early allows the nominee to maximize fundraising efforts and build momentum leading up to the general election. It also provides an opportunity for the running mate to establish themselves as a contrast to the Democratic vice president.